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YouTube Will Double Its Original Programming in 2020, Focusing on Documentaries January 18, 2020
Last May, YouTube made a major shift to its original programming strategy, putting all of its original shows free in front of its paywall and streaming them with advertising--a movie that was inspired by an Adweek cover story on Cobra Kai, YouTube chief business officer Robert Kyncl said last May. Less than a year later,...
Kelsey Sutton
Freeform Is Using Events to Drive Viewership While Streaming ‘Everything’ January 17, 2020
Freeform president Tom Ascheim knows young people are watching television differently, but they're still tuning into linear--as long as his network programs events to drive viewership, that is. At the Television Critics Association's winter press tour in Pasadena, Calif., Ascheim said that 31 Nights of Halloween and 25 Days of Christmas, two seasonal programming blocks...
Kelsey Sutton