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We Asked TV Celebrities From This Is Us, Brooklyn Nine-Nine and More About Their Favorite Commercials May 21, 2019
Flo, from Progressive Insurance, has quite a following among leading TV actors. On the red carpets at last week's TV upfronts we asked several prime time stars their most favorite commercials of all time. Progressive was a top pick, so were Pepsi and McDonald's. And Black-ish star Anthony Anderson sang us his favorite. Check out...
Chris Ariens
How The Trade Desk Is Integrating With Prebid to Boost Its Unified ID May 21, 2019
The two largest browser providers (Apple and Google) plus regulators are separately implementing a crackdown on third-party cookies and associated tracking practices popular with advertisers. This has resulted in independent ad-tech companies--i.e., those outside of the industry's walled gardens that are laden with first-party data--implementing measures to reduce their reliance on third-party data. Included in...
Ronan Shields