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4 Necessary Components for Building an In-House Influencer Marketing Team February 22, 2019
As influencer marketing has become an essential aspect of most companies' marketing programs, it's natural that many are considering building out a specific team dedicated to influencer collaborations. In fact, 73 percent of brands report having some sort of in-house team, and 90 percent of brands report that their influencer marketing workload has grown over...
Kamiu Lee
How Ebony and Jet Magazines Set the Stage for More Diversity in Publishing February 22, 2019
Before the rise of digital and social media, consumers had to rely on information from television, radio and print periodicals and newspapers. Unlike today, consumers didn't have instant access to the latest news, entertainment and product information. As a young African-American growing up in a predominantly white suburb of Chicago, we were the first family...
Sharon Brogdon