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Infographic: How Much Influencers Like to Take a Stand November 18, 2019
Influencers care about their work and about who they work with. The majority of influencers are more likely to work with a cause-based brand, according to Mavrck. The influencer marketing platform found many of them (23%) want to give back as part of the campaign. Other factors for engaging include an authentic fit with the...
Ko Im
4 Lessons Madison Avenue Can Learn From Silicon Valley November 18, 2019
We've heard it ad nauseam: The agency model is broken. Consulting companies are coming for us, and Big Tech is stealing our best people with cafeterias that promise carving stations and kombucha on tap. As an agency based in San Francisco, we don't see doom; we see an opportunity to reinvent ourselves. Silicon Valley is...
Jim Lesser